Vision:

  Enable poor families to raise themselves.

The message:

  Our purpose is to contribute to improving the social and living standard of low and poor income families in the urban and rural areas of Yemen.

 Objectives:

1-      Improving and developing diversified financial and non-financial services and products tailored to the needs of the targeted households in Yemen's rural areas.

2-      Expanding and expanding the provision of financial and non-financial services to targeted families to reach 18,000 customers by the end of 2018.

3-      Providing sustainable financial services of high quality through effective administrative systems and qualified staff.

4-       Search for different and varied sources of funding.

 Principles and values ​​in the program:

·         Collaboration (teamwork).

·         Transparency (honesty / clarity).

·         Loyalty and belonging.

·         Justice and honesty.

 ·       Quality of work (mastery of work).